We believe that hair and skin glows/thrives when it is nurtured by nature and that is the foundation we have built our brand on. Primal Beauty is natural beauty brand formulated for maintaining healthy hair and body, ‘Naturally for You’. Ethically sourced and made with care, the ingredients are simple, pure and 100% natural – just as its name and Mother Nature intended.

Inspired by nature, Primal Beauty uses 100% natural, ethically-sourced premium quality ingredients to produce its range which consists of 100% unrefined Raw Coconut Oil, natural Shea Body Butter, Shea Butter with Cocoa Butter, and 100% natural Black Soap, and a range of other products. The products are free from Parbean, Sulphate, Silicone, Petroleum, Mineral oil, Cruelty free and vegan.

Our ethos is: To Create products with high quality 100% natural ingredients that work and are genuinely good and effective for the hair and skin.

Our ingredients are of the highest quality ethically sourced from West Africa and Jamaica free from “Animal testing and environmentally friendly. Our products can be used on all hair and skin types.

We are our own manufacturers

Owning the research, development and production process from start to finish ensures high quality every step of the way. We manufacture in small-medium batches in our South East laboratory so that our products remain at its highest quality. Most competitors outsource the manufacturing of their products to cut costs but we love producing the products ourselves, this way we know there is no change in any of the formulation of our products.

We understand that customers want to know the ingredients in the products, so we aim to be as transparent as possible across the board. We list the ingredients on all product pages on our site allowing customers to see what is in our products.

The fragrances we use are naturally derived, we pride ourselves on using natural ingredients that stand out from the crowd and are safe.

We are dedicated to delivering the absolute highest quality product possible that promises to work for your hair to your skin.