About Us

At Primal Beauty, we believe that our hair thrives, and our skin glows when they are nurtured by nature. This is the foundation that we have built our brand upon. Primal Beauty is natural beauty brand formulated with the purpose to maintain healthy hair, and skin with products made– ‘Naturally for You’. 

Inspired by nature, we use 100% natural, high-quality ingredients, that have been ethically sourced from West Africa and Jamaica to produce our hair and skincare ranges. Our ethos is to create effective, premium products with natural ingredients that deliver exceptional results.

We are our own manufacturers

We provide raw, unrefined household favourites including Coconut Oil, Shea Butter, Cocoa Butter and Black Soap, as well as products made with our own unique formulas. Whatever your preference, you can rest assured that our ranges in their entirety are free from parabens, sulphates, silicones, petrolatum and mineral oil. As well as being cruelty-free and vegan. 

We take care in each stage of the manufacturing process. Owning the research, development and production processes from start to finish ensures high standards every step of the way. We manufacture in small and medium batches from our laboratory in South-East London to guarantee freshness when your order arrives. 

We value transparency and education when it comes to hair care and skincare. As our customers, and our community, you should be able to make informed decisions about the products you use. So, we list our ingredients on all our product labels and on each product page of our website to help you do just that. 

The fragrances we use are naturally derived, we pride ourselves on using safe natural ingredients that stand out from the crowd for all the right reasons. We are dedicated to delivering exactly what you deserve – high performing beauty products that deliver results for all hair and skin types.